Skip logic is a powerful way to vary the next question based on a person's response. While there is a lot value in keeping things simple, branching can be useful in certain cases. Some common examples we see in our work with customers:
* If someone responds negatively, prompt them to elaborate to get more information. Those with a positive experience would skip over the prompt.
* If someone is a first time customer, the next question can prompt "How did you hear about us?". Repeat customers don't need to be asked.
* If someone is interested in receiving more information, the next question can prompt "What is your email?". Those who are not interested can jump to the end of the survey.
You can setup these rules from the Dashboard > Edit Surveys > Menu to the right of the question > Skip Logic.